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D.O.C. vs D.O.C.G.

A crisp La Marca Prosecco cocktail in a wine glass over ice, garnished with a vibrant half-wheel of orange and a white floral sprig. The glass sits on a blue and white Mediterranean-style tiled surface next to a whole orange cut in half, loose orange slices, and a bottle of La Marca Prosecco.

While all Prosecco wines have things in common, there are different Proseccos to explore and enjoy for different occasions. That’s the beauty of Prosecco — there’s a style for every moment. That said, there is a simple way to identify quality Prosecco wines at a glance, if only you know what to look for.

D.O.C. CUES QUALITY

If you've popped La Marca Prosecco before, you may have noticed an acronym on the label — D.O.C. But what does it mean? D.O.C. stands for Denominazione di Origine Controllata. Don't worry—you don't have to remember all that! Just remember that D.O.C. cues quality. These Prosecco grapes are grown and crafted in quality Prosecco vineyards and are known for going above and beyond with their approachable taste.

If you're looking for an everyday Prosecco, keep an eye out for D.O.C. or Denominazione di Origine Controllata on the label. On La Marca Prosecco you can find this detail just below the word Prosecco.

La Marca Flagship Prosecco is a D.O.C. Prosecco that makes the everyday feel like a celebration with a crisp, refreshing style and lively effervescence. It delights with aromas of citrus and honeysuckle blossoms with notes of green apple, juicy peach, and ripe lemon.

La Marca Prosecco is a charming choice for everyday occasions such as brunch, happy hour, and garden parties.

Prosecco Vineyards in Italy

D.O.C.G. IS THE BEST OF THE BEST

While D.O.C. cues quality, D.O.C.G. specifies the highest quality. Established in 2009 for Prosecco, the D.O.C.G. designation—also called Prosecco Superiore—is awarded only to wines from two exclusive zones: Conegliano Valdobbiadene and Asolo. All D.O.C.G. (Denominazione di Origine Controllata e Garantita) Proseccos must pass a series of five tests and be issued a quality label by the Italian government:

1. Vineyard evaluation – Assessing the quality and location of the growing site

2. Grape harvest quantity – Ensuring yields meet strict limits

3. Winemaking practices – Verifying production methods uphold regional standards

4. Chemical analysis – Testing the wine's composition

5. Official taste test – A sensory evaluation of the finished product (hello, dream job!)

The UNESCO World Heritage Hillsides of Conegliano Valdobbiadene are located in Veneto, just north of Treviso—Italy's Prosecco capital. This prestigious region, with its steep slopes and ideal microclimate, produces some of the world's most celebrated Prosecco. Icon's label proudly names Conegliano Valdobbiadene — the region where its rare grapes soak in the Venetian sun before harvest.

Icon by La Marca is a D.O.C.G. Prosecco Superiore with grapes hand-picked in the rare Conegliano Valdobbiadene sub-region. It sparkles with tiny bubbles, delicate aromas of stone fruit and florals, with subtle hints of citrus, pear, and nectarine. A soft, creamy texture and clean, crisp acidity offer a light, refreshing style.

Elegant and versatile, Icon Prosecco is the choice for life’s most special moments — anniversaries, promotions, and milestones worth savoring.

Quick Sparkle Guide


• D.O.C. is your go-to for everyday sparkle—perfect for casual happy hours, brunch with friends, and spontaneous celebrations.
• D.O.C.G. (Prosecco Superiore) is for when you want to elevate the moment—think milestone toasts, anniversaries, and achievements worth savoring.
• Both designations ensure quality; D.O.C.G. simply adds an extra layer of prestige and government-guaranteed standards.



No matter which Prosecco you choose to pop, you're now ready to make your selection with confidence! Celebrate life's everyday moments with the sparkle of La Marca Prosecco D.O.C. and milestones with Icon Prosecco Superiore D.O.C.G. Cin cin!

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