OUR STORY
From the hills of Treviso straight to your flute
OUR HERITAGE
Since 1968, La Marca has been a devoted ambassador for Prosecco and the Veneto region of Italy. Crafted in Treviso—the heart of Italy’s Prosecco region—our sparkling wines represent 5,000 local growers who share a deep pride and passion for the land, the Glera grape, and the exceptional wines they bring to the world.
THE VENETO REGION
Our wine region, just a one-hour drive from Venice, boasts views of the Adriatic Sea on one side and the Dolomite mountains on the other. Treviso, Italy's Prosecco capital, is home to the light and expressive Glera grape—a variety known for its bright, fruit-forward character that brings notes of green apple, peach, and citrus to every glass.
OUR WINEMAKING PROCESS
Our signature vivacious bubbles are crafted using the Metodo Italiano—the traditional Italian sparkling winemaking process that preserves the bright, fruit-forward character of the Glera grape. The result is the crisp, refreshing style with a delicate floral palate that you love from La Marca.
A fruit-forward, inviting alternative to Champagne, our Proseccos dazzle the senses with vivacious bubbles and vibrant flavors. With a zest for life and roots in effortless Italian style, La Marca's inviting, sparkling wines have captured the hearts and flutes of all those who seek to spark joy—and believe a chilled glass of bubbles is the perfect way to mark life's most joyful moments, big and small.
La Marca brings a welcome taste of La Dolce Vita through lively sparkling wines, warm Italian hospitality, and approachable style—all of which come together to make La Marca America's most-loved sparkling wine brand. Together, we brighten the world one toast at a time.
QUICK SPARKLE FACTS
• Founded: 1968
• Region: Treviso, Veneto, Italy
• Grape: Glera
• Style: Fruit-forward Italian sparkling wine
• Portfolio: La Marca Prosecco, La Marca Prosecco Rosé, La Marca Icon Prosecco (D.O.C.G.)
FAQS
Where is La Marca Prosecco made?
La Marca Prosecco is crafted in Treviso, located in the Veneto region of Italy—just a short drive from Venice and recognized as Italy's Prosecco capital.
What grape is used in La Marca?
La Marca is made primarily from the Glera grape, a light and expressive variety that gives our Prosecco its bright, fruit-forward character.
What does La Marca taste like?
Our flagship Prosecco offers fruity aromas of green apple, juicy peach, and ripe lemon, with hints of minerality and sweetness, finishing light and refreshing.
Now that you've learned who we are, benvenuti! Browse our family of Proseccos, explore our modern and Italian-inspired cocktails, and get ready to raise your flute. Cin cin!