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How to Host Aperitivo Hour

How to Host Aperitivo Hour hero image

When evening approaches and the hustle and bustle of the day fades, it’s time to celebrate, unwind, and relax! Pop a bottle of La Marca Prosecco
and let aperitivo hour unfold with lively appetizers, cocktails, and conversation.

WHAT IS APERITIVO HOUR

“Aperitivo” means “to open,” or to stimulate the appetite (and conversation!). A timeless Italian tradition, it’s a pre-dinner social gathering of friends over light bites and
Prosecco cocktails—a time to socialize as the sun sets before transitioning seamlessly into dinner. Whether you’ve experienced aperitivo hour in Italy or not, once you’ve
seen sunlight hit your glass at golden hour, you’ll understand why aperitivo hour is so celebrated.

When not in Rome…bring Rome to you! Follow these simple steps to add the sophisticated spirit of Italy to your own aperitivo hour.

Set the Table with La Marca Prosecco

SET THE TABLE

Gather simple glassware, small plates, comfortable patio chairs, and plenty of greenery. Floral arrangements, whether fresh-picked or store-bought, 
add an elegant touch as well. And don’t forget to string lights for that magical moment when dusk turns to dark.

Set the mood

SET THE MOOD

To add a sophisticated dimension to the experience, play a chic soundtrack with gentle music in the background while your guests arrive.
Curate your favorite playlist with warm, conversation-friendly tunes that help set the mood. Aperitivo hour is all about unwinding and connecting,
so be sure your playlist is relaxing and quiet enough to create the perfect backdrop for mingling.

BUILD THE PERFECT ITALIAN MENU

Some of our favorite Italian-inspired aperitivo hour pairings include:

Venetian Spritz and Olives Prosecco Cocktail Food Pairing
VENETIAN SPRITZ + CASTELVETRANO OLIVES

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Basil Spritz & Caprese Salad Prosecco Cocktail Food Pairing
BASIL SPRITZ + CAPRESE SALAD

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The Hugo & Charcuterie Prosecco Cocktail Food Pairing
THE HUGO + CHARCUTERIE

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