How to Host an Effortless Aperitivo Hour at Home

WHAT IS APERITIVO HOUR?

Aperitivo (ah-peh-ree-TEE-voh) is an Italian pre-dinner tradition—a time to slow down, gather with loved ones, and enjoy sparkling drinks with light bites, typically between 6–9 PM. The word comes from the Latin "aperire," meaning "to open," as in to open the appetite (and conversation!). Rooted in northern Italy—particularly Milan and the Veneto region—this timeless ritual is a pre-dinner social gathering of friends over Prosecco cocktails and small plates, a time to socialize as the sun sets before transitioning seamlessly into dinner. Whether you've experienced aperitivo hour in Italy or not, once you've seen sunlight hit your glass at golden hour, you'll understand why this tradition is so celebrated.

Aperitivo vs. Happy Hour

While American happy hour often centers on discounted drinks, aperitivo is about savoring the moment—slowing down, connecting with loved ones, and enjoying the transition from day to evening. It's less about the deals and more about the dolce vita spirit of presence and togetherness.

Can’t get to Milan or Venice? Bring the tradition home instead. Follow these simple steps to add the sophisticated spirit of Italy to your own aperitivo hour.

Quick Steps to Host Aperitivo Hour

1. Set the scene with mood lighting, greenery, and a chic playlist
2. Build a spritz station with La Marca Prosecco and your favorite mixers
3. Prepare effortless small bites—olives, cheese, bruschetta
4. Gather your favorite people and toast to the moment

SET THE TABLE

Gather simple glassware, small plates, comfortable seating, and plenty of greenery. Floral arrangements, whether fresh-picked or store-bought, add an elegant touch as well. And don't forget to string lights for that magical moment when dusk turns to dark.

SET THE MOOD

To set the tone, play a chic soundtrack with gentle music in the background as your guests arrive. Curate your favorite playlist with warm, conversation-friendly tunes that help set the mood. Aperitivo hour is all about slowing down and connecting, so be sure your playlist is relaxing and quiet enough to create the perfect backdrop for mingling.

Venetian Spritz and Olives Prosecco Cocktail Food Pairing

VENETIAN + CASTELVETRANO OLIVES

BASIL SPRITZ + CAPRESE SALAD

THE HUGO + CHARCUTERIE

Build the Perfect Italian Menu

Some of our favorite Italian-inspired aperitivo hour pairings include:

Spritz Cocktails made with La Marca Prosecco: Venetian, Basil, Lemon, Aperol and The Hugo are just a few. View more and Learn how to make a Spritz Cocktail.

Small Bites: Castelvetrano olives, caprese salad, charcuterie, bruschetta, mild cheeses

When evening approaches and the hustle and bustle of the day fades, it's time to slow down and celebrate. A chilled glass of La Marca Prosecco or a refreshing spritz sets the tone for an unforgettable aperitivo—let the hour unfold with fresh appetizers, cocktails, and conversation.

FREQUENTLY ASKED QUESTIONS

What is the difference between aperitivo and happy hour?
Aperitivo is an Italian tradition focused on slowing down and savoring time with loved ones before dinner, while happy hour typically emphasizes discounted drinks.

What time is aperitivo hour?
Aperitivo is traditionally enjoyed between 6–9 PM, as the sun sets and before dinner begins.

What drinks pair best with aperitivo?
Prosecco-based cocktails made with La Marca Prosecco including the Venetian Spritz, Hugo Spritz, and Basil Spritz are classic choices that brighten any aperitivo gathering.

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